Final Concept · V1 · Internal Reference

SIDE
QUEST

A daily dare app. One quest a day, pulled from a deck. Fun, slightly unhinged, worth a story. Do it, prove it, AI verifies, you earn points.

FORMULA: Truth-or-Dare × BeReal × Strava. Prompted, verified, social, a little chaotic.

01

What It Is

Every day, you get one quest from a deck. You have until midnight to complete it, upload photo or video proof, and let AI verify it. Points, streaks, leaderboards, and squads turn it into a daily ritual.

The Deck
One quest, daily

Drops at a set time each day. No endless feed, just a single prompt that pushes you into a story.

The Proof
Verified, not vibes

Photo or video evidence. AI does first-pass verification; community review covers edge cases.

The Squad
Social by default

Proofs auto-post to your squad chat. Streaks and dual leaderboards keep everyone in the chase.

02

The Core Loop

1

Drop

A quest drops at a set time each day, like 9 AM local. You see its difficulty before accepting.

2

Complete

You have until midnight to go do it in the real world.

3

Prove

Upload a photo or short video as proof. One screen, two taps.

4

Verify

AI verifies the submission. Ambiguous cases route to community voting.

5

Score

Points are awarded by difficulty: 1x, 3x, or 5x.

6

Climb

Streak extends. Leaderboards update. The squad chat lights up.

03

Difficulty & Points

You see the difficulty before you accept, so you can opt in to the day you're having.

1×
Easy
Mildly silly, low stakes.
ExamplesWear sunglasses indoors for an hour. Walk backward for a block. High-five three strangers.
3×
Medium
Real social courage required.
ExamplesSing a song chorus in public. Compliment 5 strangers in a row. Take a "serious" fake phone call in a quiet space for 2 minutes.
5×
Hard
The story you'll tell for years.
ExamplesBusk in public for 5 minutes. Give a 1-minute TED-style speech about something absurd. Ask a fancy hotel concierge for a rec, then leave.
04

The Magnetic Pull

The quest isn't the hook. The social gravity around it is.

  • [ STREAK ]The streak you can't breakThe retention engine. Milestones at 7, 30, 100, 365 days, plus a real fear of losing it. 3 free skip tokens keep it alive.
  • [ SQUAD ]The chat reactionProof auto-posts to the squad chat. The replies are the dopamine.
  • [ FOMO ]Your roommate at #3You're at #7. That gap is the whole reason you open the app tonight.
SQUAD · POINTS · ALL-TIMEPTS
01 maya2,940
02 dev2,710
03 roommate2,455
04 sam2,180
05 jordan1,990
06 alex1,820
07 YOU1,795
05

Key Features

Daily Quest Drop

One quest per day from a deck you've unlocked. Free users get the standard deck; premium expands the themes.

AI Verification

Photo/video proof, AI first-pass, community fallback for ambiguous cases. Hard quests lean more on community review.

Skip Tokens

3 free skips on signup to keep a streak alive. Extra skips are paid or bundled into premium.

Streaks

Visible counter with celebratory milestones. The core retention loop.

Dual Leaderboards

Streak length and points (weekly + all-time), each at global, friend, and squad levels.

Squads

Private groups with friends, group chat where proofs auto-post, and a squad-only leaderboard.

06

Who It's For

Friend Groups

Squads who already have a group chat and a competitive streak. Side Quest gives the chat a daily reason to go off.

The Bored & Curious

People stuck in the scroll who want a nudge into something real. Small adventures, not another feed.

Streak Chasers

The Strava / Duolingo type, wired by stats, ranks, and not breaking the chain.

Story Collectors

People who want a better answer to "what did you do today" than nothing. Every quest is a story.

07

Monetization

Free · Ad-Supported
The full loop

Daily standard-deck quest, proof + AI verification, 3 skips, squads, leaderboards, streaks. Ads between quest reveal, after submission, and in the feed.

Premium · Subscription
Ad-free + more

Expanded themed decks, option to pick from 2–3 quests/day, monthly bonus skips, custom squad quests, profile badges.

Microtransactions
À la carte

Extra skip tokens for free users who don't want a full subscription.

08

Build Scope

Ship in V1

  • Daily quest, photo/video upload
  • AI verification
  • 3 free skip tokens
  • Streak counter
  • Squads (up to 10)
  • Squad + friends leaderboard
  • Single standard deck
  • Ad monetization

Add in V2

  • Premium subscription
  • Additional themed decks
  • Global leaderboard
  • Discovery feed
  • User-submitted quests
  • Microtransaction skips

Later

  • Brand partnerships (sponsored quests)
  • City / regional leaderboards
  • In-app events ("Dare Week")
  • Creator program for top submitters

Go Touch
Grass.

SIDE QUEST · DAILY DARE APP · V1 REFERENCE