Final Concept · V1 · Internal Reference

SIDE
QUEST

A daily dare app. One quest a day, pulled from a deck. Fun, slightly unhinged, worth a story. Do it, prove it, AI verifies, you earn points.

FORMULA: Truth-or-Dare × BeReal × Strava. Prompted, verified, social, a little chaotic.

01

What It Is

Every day, you get one quest from a deck. You have until midnight to complete it, upload photo or video proof, and let AI verify it. Points, streaks, leaderboards, and squads turn it into a daily ritual.

The Deck
One quest, daily

Drops at a set time each day. No endless feed, just a single prompt that pushes you into a story.

The Proof
Verified, not vibes

Photo or video evidence. AI does first-pass verification; community review covers edge cases.

The Squad
Social by default

Proofs auto-post to your squad chat. Streaks and dual leaderboards keep everyone in the chase.

02

The Core Loop

1

Drop

A quest drops at a set time each day, like 9 AM local. You see its difficulty before accepting.

2

Complete

You have until midnight to go do it in the real world.

3

Prove

Upload a photo or short video as proof. One screen, two taps.

4

Verify

AI verifies the submission. Ambiguous cases route to community voting.

5

Score

Points are awarded by difficulty: 1x, 3x, or 5x.

6

Climb

Streak extends. Leaderboards update. The squad chat lights up.

03

Difficulty & Points

You see the difficulty before you accept, so you can opt in to the day you're having.

Easy
Mildly silly, low stakes.
ExamplesWear sunglasses indoors for an hour. Walk backward for a block. High-five three strangers.
Medium
Real social courage required.
ExamplesSing a song chorus in public. Compliment 5 strangers in a row. Take a "serious" fake phone call in a quiet space for 2 minutes.
Hard
The story you'll tell for years.
ExamplesBusk in public for 5 minutes. Give a 1-minute TED-style speech about something absurd. Ask a fancy hotel concierge for a rec, then leave.
04

The Magnetic Pull

The quest isn't the hook. The social gravity around it is.

  • [ STREAK ]The streak you can't breakThe retention engine. Milestones at 7, 30, 100, 365 days, plus a real fear of losing it. 3 free skip tokens keep it alive.
  • [ SQUAD ]The chat reactionProof auto-posts to the squad chat. The replies are the dopamine.
  • [ FOMO ]Your roommate at #3You're at #7. That gap is the whole reason you open the app tonight.
SQUAD · POINTS · ALL-TIMEPTS
01 maya2,940
02 dev2,710
03 roommate2,455
04 sam2,180
05 jordan1,990
06 alex1,820
07 YOU1,795
05

Key Features

Daily Quest Drop

One quest per day from a deck you've unlocked. Free users get the standard deck; premium expands the themes.

AI Verification

Photo/video proof, AI first-pass, community fallback for ambiguous cases. Hard quests lean more on community review.

Skip Tokens

3 free skips on signup to keep a streak alive. Extra skips are paid or bundled into premium.

Streaks

Visible counter with celebratory milestones. The core retention loop.

Dual Leaderboards

Streak length and points (weekly + all-time), each at global, friend, and squad levels.

Squads

Private groups with friends, group chat where proofs auto-post, and a squad-only leaderboard.

06

Who It's For

Friend Groups

Squads who already have a group chat and a competitive streak. Side Quest gives the chat a daily reason to go off.

The Bored & Curious

People stuck in the scroll who want a nudge into something real. Small adventures, not another feed.

Streak Chasers

The Strava / Duolingo type, wired by stats, ranks, and not breaking the chain.

Story Collectors

People who want a better answer to "what did you do today" than nothing. Every quest is a story.

07

Monetization

Free · Ad-Supported
The full loop

Daily standard-deck quest, proof + AI verification, 3 skips, squads, leaderboards, streaks. Ads between quest reveal, after submission, and in the feed.

Premium · Subscription
Ad-free + more

Expanded themed decks, option to pick from 2–3 quests/day, monthly bonus skips, custom squad quests, profile badges.

Microtransactions
À la carte

Extra skip tokens for free users who don't want a full subscription.

08

Build Scope

Ship in V1

  • Daily quest, photo/video upload
  • AI verification
  • 3 free skip tokens
  • Streak counter
  • Squads (up to 10)
  • Squad + friends leaderboard
  • Single standard deck
  • Ad monetization

Add in V2

  • Premium subscription
  • Additional themed decks
  • Global leaderboard
  • Discovery feed
  • User-submitted quests
  • Microtransaction skips

Later

  • Brand partnerships (sponsored quests)
  • City / regional leaderboards
  • In-app events ("Dare Week")
  • Creator program for top submitters

Go Touch
Grass.

SIDE QUEST · DAILY DARE APP · V1 REFERENCE